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WHAT IS ONE ACRE DESIGN?
That would be the full-service and affordable freelance web and graphic design enterprise of me,
Rick Schober,
an award-winning designer with experience dating back to the pre-PC era when cutting-edge design skills included
the proper use of T squares, ink pens, and press-on type.
My studio occupies one room of a partially renovated 1820 farmhouse in the town of
Templeton, a rural/suburban community in northern central
Massachusetts. The house sits on one acre of land which is where the name of the business came from.
I believe that the essence of good design involves an "economy of style." For each design project, every line, shape,
and color should serve some purpose. The placement of each letter or image on a print or web page should be
meticuloulsy thought out in advance. No visual element should be included for the sake of pure ornamentation unless,
of course, the nature of the individual project demands it.
In Walden, philosopher/naturalist Henry David Thoreau urged his readers to "simplify, simplify."
In all of my design work, I attempt to do that, too.
I strive for a clean and classic design style, often looking to the pre-digital era for inspiration while still
remaining contemporary. The result is design that works by drawing the viewer's attention to the client's ultimate
message while maintaining a clear and consistent brand identity.
WHAT DO I CHARGE?
Prices for web and graphic design services vary greatly. You can go to a fancy downtown design firm and
pay tens of thousands for a simple site, or you can pay your neighbor's kid $100 and hope for the best.
You will find that my prices are very reasonable by local standards, and you can rest assured that you will
be getting more than your money's worth in creativity, attention to detail, and turnaround time.
If you have an upcoming design project and you'd like an estimate, please contact me.
You will not be disappointed.
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WHAT IS ONE ACRE?
I use Google Analytics to keep track of how
many hits my web site gets and where the traffic comes from. Not surprisingly, a lot of my visits come from
people who have used Google's search engine to find out how big an acre is. I would hate to disappoint
anybody who arrived at my site by mistake, so here's the lowdown:
An acre is a unit of measurement commonly used to describe areas of land. One acre comprises
approximately 4,840 square yards or 43,560 square feet.
Incidentally, the word "acre" is derived from the Old English "æcer" meaning "open field."
The acre was defined as the approximate amount of land that could be tilled by one man with one ox in one day.

Man and Ox Plowing in the Red Clay Hills of Georgia, 1939, Carter D. Poland.
Source:
Auburn University Digital Library.
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